Why is blogging important?

Blogging is Personal, it enable you to share your ideas and opinions to everyone.  Your blog should be able to connect to people in a certain way.  A blog humanizes you instead of being looked at as a company or a corporation.

Blogging should evoke a certain feeling of

Branding

Being able to blog will you an oppurtunity to brand and connect to your readers which can become your potential cusotmers.

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