Why is blogging important?
Blogging is Personal, it enable you to share your ideas and opinions to everyone. Your blog should be able to connect to people in a certain way. A blog humanizes you instead of being looked at as a company or a corporation.
Blogging should evoke a certain feeling of
Branding
Being able to blog will you an oppurtunity to brand and connect to your readers which can become your potential cusotmers.